Project-based learning at Hercademy

At Hercademy, you don’t just learn theory, you apply it. Every track is structured around real, practical projects that mimic workplace tasks. Depending on the cohort, you’ll either work within your track or alongside other tracks to collaborate on bigger projects. By graduation, you’ll have a portfolio of projects that prove your skills to employers.

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What is Project-Based Learning?

Project-Based Learning (PBL) is our teaching model that emphasizes building, creating, and solving real problems while you learn. Instead of endless lectures and theory, you’ll spend your time applying your new skills to projects you can showcase.

Sometimes this means working only within your track (e.g., a Business Ops workflow project). Other times, when multiple tracks are active together, it
meanscross-team collaboration. (e.g., Product Design + Marketing working on a mini product launch).

How It Works

Step 1

Project Assignment

Every track has a series of projects tied to its curriculum (e.g., drafting SOPs in Business Ops, building an ad campaign in Performance Marketing).

Step 2

Role-Specific Work

You’ll complete hands-on deliverables that reflect real responsibilities in that career path.

Step 3

Collaboration (When Possible)

If multiple tracks are running at the same time, students may work together on cross-functional projects.

Step 4

Weekly Deliverables

Projects are broken into milestones, with deadlines to mimic professional work cycles.

Step 5

Showcase & Portfolio

By graduation, you’ll have multiple projects and case studies you can add to your portfolio.

Different Tracks at Work

Here’s how PBL looks depending on your program:

Program

What each student might do

Product Design

User persona research, wireframes, clickable prototype.

Tech Sales

Prospecting assignment, pitch deck, mock demo session.

Performance Marketing

Facebook/Google Ads campaign simulation.

Content & Social Media Management

Multi-platform content calendar, branded campaigns.

Video Editing

Branded social ad, YouTube vlog edit, mini documentary.

Community Management

Engagement calendar, moderation plan, growth campaign.

Customer Service Assistance

Live chat scripts, service improvement plan.

Technical Writing

User manual, knowledge base article, API doc.

Project Management

Full project plan with scope, Gantt chart, risk register.

Business Operations

Workflow mapping, SOPs, vendor evaluation plan.

Why Project-Based Learning Works

Hands-On Experience

You practice the exact work you’ll do in a real role

Portfolio Development

You graduate with multiple, job-ready case studies

Team Collaboration

Learn to work cross-functionally, like in real companies

Employer Ready

Companies don’t have to “train you from scratch”, you’ve already practiced

Confidence

You enter interviews with real examples of projects you’ve built

Frequently asked questions

What kind of projects will I work on?

Each track has tailored projects (e.g., designing a prototype, creating an ad campaign). Sometimes projects involve collaboration with other tracks.

Do all 10 tracks always work together?

Not always. It depends on the cohort. Some programs run simultaneously and collaborate, while others focus only on their track’s projects.

Will I have something to show employers after?

Yes. Every student graduates with portfolio-ready projects tied to their skill track.

What if I need guidance?

Instructors and mentors act as supervisors, ensuring your projects stay on track and industry-relevant.

Is this separate from internships?

Yes. PBL happens during your program. Internships are external opportunities posted while you’re in training or after.