Become a Performance Marketing & Paid Ads Specialist
Every business today runs ads — but not every business knows how to run them profitably. Performance Marketers are the people who make sure every dollar spent brings results. In this 12-week program, you’ll learn to plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and LinkedIn. By the end, you’ll graduate with a portfolio of real ad campaigns and reports you can show employers.
Application fee
Duration
12 weeks
Extras
Internship Access + Career Coaching Included
Format
100% Online | Live Classes + Projects
Tuition
₦200,000 (Flexible payment options available)
Why choose Performance Marketing?
Performance marketing is one of the highest-demand, highest-paying non-code careers. It’s the engine behind business growth, and companies will always pay for people who can generate sales and leads.
High Demand
Every business, from startups to corporates — spends on ads.
Global Opportunities
Paid ads is a universal skill with remote roles worldwide.
Career Growth
Start as a PPC Associate, move up to Growth Marketer or Performance Lead.
Strong Earnings
Paid ads roles pay well because ROI is directly tied to results.
Who This Program is For
This program is designed for people who want to blend creativity with data.
Beginners
No prior marketing experience required.
Career Changers
Pivot from business, comms, or admin into high-demand roles.
Marketers
Upgrade your skills from organic to paid advertising.
Graduates
Build a competitive edge in today’s job market.
Curriculum Overview
Over 12 weeks, you’ll go from marketing basics to managing full ad campaigns.
Week 1
Intro to Performance Marketing
Learn what performance marketing is, key channels, and funnel basics.
Week 2
Platforms & Targeting
Compare Google, Meta, TikTok, LinkedIn ads and learn audience targeting.
Week 3
Campaign Structures
Understand campaign objectives, budgets, bidding, and ad compliance.
Week 4
Tools & Technology
Master Google Ads Manager, Meta Business Suite, GA4, and creative tools.
Week 5
Search Engine Marketing (SEM)
Learn keyword research, ad copywriting, and launch search campaigns.
Week 6
Paid Social (Meta)
Create and optimize Facebook & Instagram ad campaigns.
Week 7
Paid Social (TikTok & LinkedIn)
Explore TikTok Spark Ads and LinkedIn B2B campaigns.
Week 8
Analytics & Optimization
Track CTR, CPC, ROAS, and optimize campaigns with data.
Week 9
Retargeting & Funnel Strategy
Run retargeting campaigns and build funnel-based ad strategies.
Week 10
Budget Scaling & Media Buying
Scale ads profitably and manage seasonal campaigns.
Week 11
Emerging Trends & AI Tools
Explore AI in targeting, cross-platform integration, and dynamic ads.
Week 12
Portfolio & Career Prep
Build your ad portfolio, prepare case studies, and present your capstone project.
Practice What you Learn
Each week builds into real-world deliverables you’ll graduate with:
✅Funnel maps & personas
✅Campaign setup docs & creatives
✅Analytics dashboards & reports
✅A/B testing results
✅Capstone: A complete multi-platform ad strategy for a fictional brand
✅Funnel maps & personas
✅Campaign setup docs & creatives
✅Analytics dashboards & reports
✅A/B testing results
✅Capstone: A complete multi-platform ad strategy for a fictional brand
Explore project based learning
Career Outcomes
Graduates of this program go on to roles such as:
PPC Specialist
Growth Marketer
Paid Social Associate
Paid Social Associate
Performance Marketing Analyst
Expected Salary
Entry-level ad specialists in Nigeria earn ₦150,000–₦500,000/month, while global remote roles reach $2,000–$4,000/month.
ENTRY LEVEL SALARY
₦150,000–₦500,000
Career Support & Internships
You don’t just learn ads, we support you to land your first role.
Resume & LinkedIn Coaching
Tailored for marketing roles.
Mock Interviews
Practice explaining campaigns and ROI.
Internship Access
Work with startups and founders on live campaigns.
Job Search Guidance
Learn where to find roles and how to pass portfolio-based interviews.
Tuition & Payment Options
Total Tuition
₦200,000
Application Fee
₦5,000
(non-refundable) required before taking the admissions test.
Payment Options
One time payment
₦200,000
Save money
Two times installments
₦110,000
per payment
₦220,000 total
Three times installments
₦75,000
per payment
₦225,000 total
Calculate My Tuition
Frequently asked questions
Do I need marketing experience?
No. The program starts from scratch and builds up to advanced concepts.
What platforms will I learn?
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and analytics tools like GA4.
Do I need a budget to run ads?
We use sandboxes and mock data for practice, with optional real low-budget campaigns.
Learn, grow, and earn—wherever you are.
